Elevating Success: August Roofing’s Talent Acquisition Transformation
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Client: August Roofing
For the past five years, Fletcher has been instrumental in revolutionizing the talent acquisition systems of a prominent roofing company, catalyzing a period of unprecedented growth and operational efficiency. This collaboration has not only reshaped their recruitment approach but has also significantly expanded their workforce, doubling the company's size through strategic hires and innovative training programs.
The Challenge: Scarcity in Skilled Labor
Initially, the company faced a daunting challenge common to many in the construction industry: a dire shortage of skilled labor. The existing labor market could not satisfy the company's high standards for culture fit, attitude, and integrity, making the search for qualified roofers an uphill battle.
Strategic Executive Hires
Recognizing the need for a robust foundation to spearhead this transformation, Fletcher assisted in filling four key executive roles, including that of an HR Manager. These strategic hires were pivotal in crafting a forward-thinking talent acquisition and development strategy aligned with the company's core values and operational goals.
Innovative Talent Acquisition and Development
Together, we embarked on developing a comprehensive talent acquisition strategy focused on attracting entry-level roofers. This approach was underpinned by the creation of a skill trade development program, designed to equip individuals new to the roofing trade with the necessary skills and knowledge. By focusing on training for attitude, integrity, and cultural fit, the company was able to significantly broaden its talent pool beyond the limited supply of experienced roofers.
Systematic Selection for Culture and Integrity
This paradigm shift allowed the organization to prioritize candidates who embodied the company's values, thereby enhancing team cohesion and operational harmony. The emphasis on attitude and integrity over existing skills meant that the company could systematically identify and nurture individuals who, although new to roofing, showed great potential to contribute positively to the company's culture and success.
Results: Doubling in Size and Streamlined Recruitment
The impact of these initiatives was profound. The roofing company not only doubled in size but also established a streamlined set of tools and strategies for finding and selecting talented, good-natured individuals. This systematic approach to talent acquisition replaced what was once a struggle with a predictable, efficient process, setting a new standard for recruitment in the trade industries.
A Model of Success
This success story serves as a testament to the power of innovative talent acquisition strategies and the importance of aligning recruitment with organizational values. Through Fletcher's guidance, the roofing company transformed its approach to hiring, resulting in significant growth, a strong company culture, and a promising future built on the foundation of skilled, dedicated employees.