SVN's Hiring Surge:
A CRE Recruitment Breakthrough

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    Client: SVN Commercial Real Estate

    SVN, a major player in commercial real estate brokerage, was facing a familiar yet formidable challenge: finding high-performing, commission-only Advisors. In an industry where a single Advisor can generate anywhere from $100K to over $1M in annual revenue, the stakes couldn’t have been higher.

    But attracting candidates willing and able to take on commission-only roles—with the drive, sales expertise, and market insight required to succeed—was like trying to find a diamond in the rough. And this wasn’t just any hiring season—it was the most competitive labor market the U.S. had seen in decades.

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Hiring in commercial real estate is no easy task. Firms rely on commission-only Advisors who not only need to be skilled sales professionals but also possess deep market insight and self-motivation. During 2022–2023, this already difficult task became even more daunting. With talent shortages at an all-time high, SVN offices across the country struggled to fill critical roles. The traditional recruitment playbook simply wasn’t cutting it—something had to change.

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Recognizing the limitations of conventional recruiting, SVN shifted focus to what truly resonated with candidates: real success stories. By interviewing top-performing Advisors—from rookies to seasoned pros—they uncovered powerful narratives of growth, opportunity, and impact. These stories became the foundation of a marketing campaign designed to attract candidates who could see themselves thriving at SVN.

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Discovered powered the strategy with a full-scale recruitment marketing campaign, cutting-edge automation, and intelligent tools:

  • Interviewed high-performing Advisors to extract authentic success stories

  • Created compelling video and text content that spoke directly to candidate motivations

  • Distributed job ads across 100+ job boards and a dedicated career page

  • Simplified the application process to reduce friction and increase conversions

  • Used AI to rank candidates and automate personalized messaging

  • Automated interview scheduling to accelerate screening

  • Delivered engaging content throughout the hiring journey to keep candidates invested

  • Equipped hiring managers with predictive assessments to make smarter decisions
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The results were nothing short of exceptional:

  • 5,500+ applications generated in 12 months
  • 30+ Advisors hired—high-caliber, commission-ready professionals
  • 20% of applicants reached the interview stage
  • 9% of interviewees were hired
  • SVN brokerages saw millions in new revenue as a result of these strategic hires

All without adding to ad spend or overhauling their internal systems.

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    Beyond impressive metrics, SVN’s recruitment transformation redefined the candidate experience. The use of authentic content, combined with smart automation, created an engaging and efficient journey that candidates appreciated—and remembered. For managers, it meant more confidence in their hiring decisions, less time wasted, and better alignment with business goals.

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The Impact:

SVN’s success story proves that in high-stakes hiring, strategy beats struggle. With the right messaging, tools, and support, even the most challenging roles can be filled by top talent. What started as a talent drought turned into a pipeline of performance—and a long-term competitive advantage.

“This is an unprecedented number of applicants for our organization.”
 — Solomon, Director of Office Success, SVN